Get Busy Growing

11 Mar

Tasked to lead marketing strategy by developing and implementing the overall marketing strategy for both brands (B2B and D2C), with a focus on building brand identity, content creation and paid media analysis. Driving dramatic growth through performance marketing through impact performance on the full sales funnel.

Responsible for Paid search (PPC), organic search (SEO), social media, email marketing across new website builds on SiteCore and WordPress aimed at improving competitiveness, encouraging innovation, and driving sustainable growth.

● Working closely alongside the CFO and Head of Lending Risk, I contributed to the formulation of marketing budgets and the strategic planning of new financial products.

● Coordinated impactful initiatives across multiple channels, such as television, web, and radio.

● Driving continuous optimisation of BAU campaigns and re-marketing campaigns for positive ROAS.

● Managing and mentoring of marketeers; from copywriters to CRO and brand ambassadors.