A First in Finance

Written By Anil Kanda

The first employee at the UK’s first all-digital bank, my time at Atom was first spent as a lead copywriter and marketeer for the Regulatory Business Plan. The plan was successfully approved by the FCA and PRA resulting in an official banking license.

Phase 2 then involved collaborating on the core marketing principles of the brand, tone of voice, market positioning and core wireframes and infrastructure for the app and website. Daily responsibilities included content management for the Atom Bank website, banking app and social media platforms and optimization.

·       Working closely with Founders & Directors in the formulation of marketing budgets and strategy.

·       Leading the campaign execution across disciplines such as PPC, Paid Social & Email Marketing.

·       Led tech-stack procurement with cross-functional teams to deliver large-scale initiatives.

·       Driving continuous optimisation of BAU campaigns and re-marketing campaigns for positive ROAS.

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Anil Kanda
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