Luxury On The Move
Strategically and creatively led the UK marketing campaigns and events calendars for luxury automotive powerhouse, Bentley Motors. Combining growth strategy with forward-thinking events that delivered excellent ROI, specifically executing diverse campaigns and events across in-person, online, social, and offline platforms across the full sales funnel.
Successful marketing campaigns included the Bentley Continental GT/GTC launch in the UK, the Flying Spur media launch and a record-breaking year for the newest addition to the range, Bentayga Black Series.
● Leading Brand and influencer (UGC) paid social media campaign strategy creation.
● Managing multiple client event calendars, global event dashboards and yearly event strategies.
● Providing a full understanding of marketing channels inc. PPC, SEO, PR, Affiliate, in-person and virtual events
● Hands-on monitoring and adjustments of clients PPC, Paid Social, Email and ATL campaigns.
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https://www.bentleymedia.com/en/newsitem/1630-most-powerful-w12-bentley-starts-its-sign-off-journey
